Generative results are AI-composed answers in surfaces like Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT Browse. To monitor them, use a three-lens model: Presence (does a generative box appear), Position (is your brand cited and where), and Performance proxies (referral clicks from cited links, share-link traffic, brand lift). Track presence rate per engine, brand presence rate, citation share, entity coverage, and week-over-week changes. Build a dashboard from structured snapshots, normalised fields, and calculated metrics so teams can prioritise schema fixes, entity coverage, and content updates.
What are Generative results and why they matter
Generative results are AI-built answers that often sit above or between classic blue links. They can suppress, supplement, or amplify organic visibility. If your brand is cited inside the answer, you gain credibility and a new referral path. If your competitors dominate citations, you lose mindshare even when your blue-link ranks are stable. Monitoring these surfaces helps you defend category leadership and uncover entity or schema gaps that block inclusion.
The measurement model
Presence rate
% of tracked queries that trigger a generative box by engine and locale. This shows how “AI-heavy” your landscape is.
Brand presence rate
% of generative boxes that cite your brand. Use it as a primary KPI for visibility inside AI answers.
Citation share
Your citations divided by total citations across top sources. Segment by engine and by domain group (you vs competitors vs marketplaces).
Entity coverage score
% of priority entities mentioned in the answer (Product, Brand, Category, Attributes, Organization). Low coverage suggests content or schema gaps.
Performance proxies
Referral clicks from cited links, share-link traffic, and branded search lift in GA4/Search Console. Treat these as directional, not exact.
Data sources and collection
- Manual snapshots: Weekly copy of the generative box + sources for your tracked queries.
- Automated capture: Use APIs or extensions where allowed. Store snapshot_url for audit.
- Normalise across engines: Google AI Overview, Bing Copilot, Perplexity, ChatGPT Browse.
- Storage: CSV, Sheets, or BigQuery. Use our template CSV to keep fields consistent.
- Frequency: Weekly for most brands; daily for volatile categories or launches.
Minimum fields (see template): date, engine, locale, query, query_intent, has_gen_box, your_brand_cited, total_citations, your_citations, cited_domains, entities_detected, snapshot_url, notes.
Dashboard modules (widgets you must have)
Executive overview
Presence rate, brand presence rate, citation share, entity coverage score, with week-over-week deltas.
Query-level table
Query, engine, presence, brand cited (0/1), total vs your citations, cited domains, detected entities. Filter by intent and locale (en-MY, ms-MY).
Source share
Bar chart of domains cited across engines. Highlight your site vs competitors and marketplaces (.my).
Entity matrix
Heatmap of priority entities vs engines. Quickly spot coverage gaps and missing attributes.
Alerts
Flags when brand presence rate drops by >10% WoW or when a competitor’s domain spikes in citation share.
Impact view
Overlay branded search trend and sessions from LLM share links (use UTM). Add annotations for big content or schema changes.
Content actions
Automatically list pages to update, schema gaps, missing FAQs, or entities to reinforce.
Building the dashboard step by step (mini How-To)
- Define queries and entities to track by category and market. Use our Query and Entity CSVs.
- Capture snapshots for each tracked query per engine; list citations and detected entities.
- Normalise fields into the Data Template CSV; keep locale as en-MY or ms-MY.
- Load to Looker Studio (or BigQuery → Looker Studio).
- Create calculated fields: presence_rate, brand_presence_rate, citation_share, entity_coverage_score, WoW deltas.
- Build pages and filters, set timezone to Asia/Kuala_Lumpur, and schedule weekly reviews.
Schema and content to improve visibility
- Article, FAQPage, HowTo on informational pages to align with answer patterns.
- Product/Service where relevant, plus Organization, BreadcrumbList, Author.
- Strengthen entities in copy with dense noun phrases and explicit relationships.
- Add concise Q&A and “definition” sentences that are snippet-ready.
- Keep JSON-LD valid and updated when specs or policies change.
Malaysia-focused reporting & governance
- Localise metrics: Report MYR where revenue proxies are used.
- Timezone: Set everything to Asia/Kuala_Lumpur (UTC+8).
- Language toggles: Track en-MY and ms-MY queries.
- Cadence: Weekly review ritual with top wins, top drops, and owner-assigned actions.
- Experiment log: Record schema edits, FAQ additions, and entity improvements with dates and expected impact.
Checklist (copy to your PM tool)
- Target query list and priority set
- Priority entities defined with synonyms and sameAs
- Snapshot routine established and audited
- Data template filled and validated
- Looker Studio data source connected
- Calculated fields created and tested
- Executive, Queries, Sources, Entities, Impact pages built
- Alerts configured for WoW drops and competitor spikes
- Weekly review on calendar; owners assigned
- Experiment log created; schema and content updates tracked
FAQ (AEO-ready)
What should a Generative results dashboard track?
Presence rate, brand presence rate, citation share by domain, entity coverage, WoW change, and performance proxies.
How do I measure brand citations in AI Overviews?
Record the cited domains and mark whether your brand was cited. Compute brand presence rate and your citation share per engine.
Can I estimate traffic from LLMs?
Yes, as a proxy. Track sessions from share links with UTM, referral clicks from cited links where visible, and branded search lift. Treat as directional.
How often should I refresh the data?
Weekly for most brands, daily for volatile categories or major launches.
What schema helps with AEO visibility?
Article, FAQPage, HowTo, Product/Service, Organization, BreadcrumbList, Author. Ensure concise definitions and Q&A in the body.
How do I localise results for Malaysia?
Track en-MY and ms-MY queries, set timezone to Asia/Kuala_Lumpur, and include Malaysia entities like FPX, TNG eWallet, GrabPay, Sabah/Sarawak delivery notes when relevant.
